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Trees that Count Launch the Greatest Goal


The Greatest Goal is a crowd-funding campaign asking visitors to our beautiful country, as well as those that live here, to celebrate Aotearoa New Zealand co-hosting the FIFA Women’s World Cup 2023™ by donating a native tree. They’re tapping into the magic of collective impact because we know that together, we can score the greatest goal – a brighter future for generations to come.


Anyone can donate – each native tree costs just $10 NZD, and whether you donate 1 or 1000, you’ll be contributing to a movement that will see thousands of native trees planted in projects across Aotearoa: to restore New Zealand’s unique biodiversity, take action on climate risk and grow stronger, healthier communities.


Trees That Count is a New Zealand charity that is delivering this important project. “We’ve built a movement of over 30,000 organisations and individuals taking collective action to plant native trees. Together this tree-planting movement has delivered over 1.7 million native trees in the ground, with a network of planting groups the length of the country ready and willing to plant millions more.”


This campaign has been made possible thanks to funding from the Ministry of Business, Innovation and Employment as part of its work to leverage the FIFA Women’s World Cup 2023™ and raise the visibility of wāhine in sport and to leave a positive legacy for our natural environment.


The project is also being delivered with support from the Department of Conservation, the government agency charged with conserving New Zealand’s natural and historic heritage.


Tiaki – Care for New Zealand, supports and encourages international and domestic travellers to experience Aotearoa New Zealand in a way that keeps everyone safe, protects our environment and respects our culture for now and for future generations.


Te Uru Rākau – New Zealand Forest Service, has given the campaign a head start with a donation of 25,000 native trees!


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