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Official FIFA Women’s World Cup poster unveiled for Hamilton Kirikiriroa

FIFA has today unveiled the official poster for the FIFA Women’s World Cup Australia & New Zealand 2023TM alongside nine bespoke Host City posters.

Commissioned to celebrate the world’s largest women’s sporting event, and released in time for International Women’s Day, the official poster encapsulates the iconic tournament’s theme of Beyond Greatness.

The set of destination posters were created in partnership with the nine Host Cities to form a unified collection, highlighting iconic and historical landmarks, wildlife and vibrant cultures unique to each city.

The Host City Poster for Hamilton Kirikiriroa celebrates the region’s heritage, iconic landmarks and events. The poster highlights three strong female silhouettes, symbolising footballing heroes and hopes for the future.

The Waikato River, flowing through the heart of Hamilton Kirikiriroa, is depicted as a treasure (taonga) of the city. The river once provided physical and spiritual sustenance for large populations of Māori living along its catchment. With its elegant arches, the historic Fairfield Bridge is one of six bridges that crosses the Waikato River within Hamilton City. 

For Māori, the waka (canoe) is a powerful symbol of culture and heritage and is celebrated today through ‘waka ama’ – outrigger canoe racing. 

The carved Whatanoa Gateway at the entrance to Waikato Stadium commemorates the ancient Pa and burial ground that once existed near the venue. The Whatanoa Gateway symbolises passion, determination and dedication of ancient Māori warriors and modern-day sports stars.   

One of the most iconic events in Hamilton Kirikiriroa is Balloons over Waikato, an event that attracts balloonists from across Aotearoa New Zealand and the globe who come to experience the fun, friendship and warmth of the city. 

You’ll find the posters displayed in Wellington Te Whanganui-a-Tara at Kumutoto on the waterfront until Tuesday 21 March.

In the lead up to the FIFA Women’s World Cup 2023 TM fans will be able to purchase official merchandise featuring the iconic artwork of all 10 posters from

You can read more about the Host City posters here.

The FIFA Women’s World Cup Australia and New Zealand 2023 TM takes place from 20 July to 20 August and features 32 teams. A last-minute ticket sales phase will commence on 11 April to mark 100 days to go. Register now and stay up-to-date at Ticket-inclusive hospitality packages are currently on sale at, with offers still available for all 64 matches of the tournament.


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